Vignelli Center
for Design Studies
Rochester Institute of Technology

Former Vignelli designers Rocco Piscatello and Jonathan Wajskol lecture about design at RIT

New York designers Rocco Piscatello and Jonathan Wajskol presented “Syntax, Discipline and Timelessness–The Vignelli Effect at the Vignelli Center Design Conversation Lecture series on February 11, 2016.



Rocco Piscatello

Rocco Piscatello is the principal of Piscatello Design Centre and has 25 years of experience solving business problems with design solutions that are highly strategic, integrated across multiple communication platforms, and responsible towards society. His passion is for helping companies create great brands, products, and services, through the power of design.


Prior to founding Piscatello Design Centre, he was with Vignelli Associates, where he designed several brand identities and environmental signage programs for the American Center in Paris, Benetton, Ducati Motors, Guggenheim Museum, Price Waterhouse Coopers, Warner Bros., and Waterstones Booksellers.


Piscatello has experience working on significant urban and transportation projects for Battery Park City, Grand Central Terminal, Port Authority, and the Great North Eastern Railway in England. Piscatello is currently working on transformative revitalization projects for Newark, New Jersey and Washington, D.C.


Piscatello has received numerous awards from professional organizations and publications, including the American Institute of Graphic Arts (AIGA), Graphis, Print, Communication Arts, Society for Experiential Graphic Design (SEGD), and the Type Directors Club. Piscatello’s poster works for the Fashion Institute of Technology are exhibited worldwide and represented in the permanent collections of the Library of Congress in Washington, D.C., the Denver Art Museum, and numerous educational institutions. Piscatello’s work is also part of the Milton Glaser Study Center and Vignelli Center for Design.


“Rocco’s beautiful series of posters is a crescendo of intensity and expression.”

—Massimo Vignelli


Jonathan Wajskol

Jonathan Wajskol is an Italian-born designer working in the field of visual communication. He is the founder of designwajskol, a multifaceted communications and identity design firm based in Chelsea in New York City.


designwajskol is involved both nationally and internationally in a broad range of disciplines including identity programs, packaging design, way-finding, infographics, and product design for the corporate as well as nonprofit sectors. Clients include L’Oreal, The Whitney, The Museum of The City of New York, The Rockefeller Foundation, Paul Stuart, The National Council on Aging, Bevel, Siemens Corporate Research, The Edna McConnell Clark Foundation, Schuberth (Germany), Nava Design (Italy), Artron Group (China), Swatch Group (Switzerland), Lexus (Japan), and Bertelsmann, (Germany).


Prior to establishing his firm, Wajskol worked in Milan for Future Brand and upon graduation from Parsons, at Vignelli Associates. Wajskol began his design studies in Milan at the Istituto Europeo di Design.


Wajskol’s Dot calendar is in the AIGA National Design Archives and his Zen clock is part of the permanent collection of the Museum of Design in Milan.


Wajskol teaches in the Communication Design department at Parsons School of Design in New York City.


In 2014, a monograph of Wajskol’s work was published with a foreword by Massimo Vignelli.