Vignelli Center
for Design Studies
Rochester Institute of Technology
 
Projects

Branding a Modern
International Corporation,
a new book underway
about the history of
Vignelli and Benetton:

A collaborative effort between the Vignelli Center for Design Studies and FABRICA, Benetton’s Research Group, this book will document the historic relationship between Vignelli Associates and the  Benetton Group which resulted in the extensive Benetton branding project. Primarily through archival images, supported with text, the evolution and development of  the project will be shown in detail.

Presented here are illustrations from the book design in progress.

 

 

6492_remington_benetton_branding_001-crop-u9897

 

6492_remington_benetton_branding_012

 

6492_remington_benetton_branding_015

 

6492_remington_benetton_branding_019

 

benetton-pp-1-31-13-june-2016_page_02

 

benetton-pp-1-31-13-june-2016_page_03

 

benetton-pp-1-31-13-june-2016_page_04

 

benetton-pp-1-31-13-june-2016_page_05

 

benetton-pp-1-31-13-june-2016_page_06

 

benetton-pp-1-31-13-june-2016_page_07

 

benetton-pp-1-31-13-june-2016_page_08

 

benetton-pp-1-31-13-june-2016_page_09

 

benetton-pp-1-31-13-june-2016_page_11

 

benetton-pp-1-31-13-june-2016_page_12

 

benetton-pp-1-31-13-june-2016_page_13

 

benetton-pp-1-31-13-june-2016_page_14

 

benetton-pp-1-31-13-june-2016_page_15