Vignelli Center
for Design Studies
Rochester Institute of Technology

Industrial Design partners
with Loll Designs

This course introduced Industrial Design students to a working relationship with a client using a combination of seminar and workshop formats, framed by the tenets of the Vignelli design philosophy and molded by the brief set by industry partner, Loll Designs.



The goal of the course was to inspire innovation in product development with regard to the typology in question, balanced by real-world parameters. Students were guided through the Vignelli Archives and exposed to physical evidence of design process to frame their work. In addition, The Vignelli Canon served as a primary tool for framing design decision-making in concert with the Loll agenda.


Students designed and produced high-quality, functional prototypes from MDF materials. Students carefully archived their process and documented their final products with graphically compelling use-scenarios and the written word to convey their overall concepts. They had the opportunity to art-direct the final documentation of products using a professional product photographer to deliver press-quality communication materials.


Several of the student-built prototypes were selected to be re-engineered and fabricated at Loll’s manufacturing facility in Deluth, MN in order to be shown in New York City as part of Designweek, 2013. One, Bridget Sheehan’s bench was later commercialized and is now in production and part of the Loll furniture collection.


Photography: Elizabeth Lamark