Vignelli Center
for Design Studies
College of Imaging Arts and Sciences
Rochester Institute of Technology

Vignelli Center Supports Graphic Design Improvements at Seneca Park Zoo

Professor Deborah Beardslee is directing a design initiative to propose upgrades to the Seneca Park Zoo in Rochester. An interdisciplinary working group of graduate design students will research, analyze and develop hypothetical opportunities for the Zoo to extend the use of their new logo across the Zoo’s campus through an extensive system of brand applications. Some proposals may involve revising existing solutions already in place, others will represent completely new solutions and contexts. Design thinking for this initiative will consider 2D, 3D, small- and large-scale possibilities, and will encompass a range of purposes and material considerations. Professor Beardslee and her students are collaborating with Zoo Executive Director Pamela Reed-Sanchez and Director of Marketing Sarah Hanson during Fall 2017.